About Silver Jet
Our specialism is in using data to build understanding of your customer base and how they interact with you. We use this insight to develop the strategy and tactics you use to deliver a personalised experience.
Ultimately, it increases revenue from your customer base through improved loyalty.
Meet the Team
Founder & Managing Director
Stephen spent many years on the client side, building CRM programmes, developing discipline of marketing analytics and developing customer centric strategies with predictive analytics.
Direct communications is his forte, using data to find the pockets of value, pull out the behaviours and turn them into highly personalised campaigns, designed to enhance the customer experience and add to the client’s bottom line.
Strategic development, direct mail, segmentation, email, personalisation, data modelling and loyalty building programmes are all part of what Stephen can deliver for our clients. The one thing all of these have in common, their ability to drive new customer, revenue and profit.
Business Development & Brand Expert
Over the course of his career Steve has been responsible for worldwide brand management in oil and gas, also with financial services and construction under his belt.
Steve has many years of brand management and business development experience to draw on, making him an very commercially minded marketeer that knows the value a brand can have and that it plays a significant part in the customer experience.
Adding the commercial nous to the expertise of branding maintains the ROI focus and delivers for the business. The inclusion of branding ensures that the strategies employed work for both the short term revenue generation of a business and supports the long term development that truly effective branding underpins.
Becky has extensive experience working with clients in both the public and private sectors helping organisations meet their objectives and understand their challenges.
With a background in both bid and proposal management she is a detail orientated marketeer with strong communication and organisation skills. Managing client requirements and strict deadlines she is practised in working in a fast-paced environment to deliver multiple projects to varied customers within different timescales.
Understanding clients’ needs, stakeholder management and helping organisations uncover the value that they offer to their customers are all key aspects that Becky brings to our clients.
Chris has over 25 years’ experience working in data marketing, both in large corporations and small agencies. His extensive data management skills have allowed him to hone his expertise in segmentations, single customer views and all areas of customer analytics.
Specialising in marketing data sets and processing, Chris is able to create bespoke databases and procedures that manage disparate data sources, duplication issues and create a single source of truth.
These skills enable intelligent customer and campaign analysis, leading to an in-depth knowledge of existing and prospect customer marketplaces, along with the ability to create the necessary processes to take advantage of this insight.
An improved experience will lead to stronger levels of engagement, more time spent at the front of your customers mind and simply, more revenue.
This is delivered through personalised customer journeys, behaviour modelling, analysis of customer interaction patterns and your campaign activity to support your decision making process.
Your data is an asset that can be used to find more value in your customer base and the markets you operate in. In your transactional data there are patterns that add to your customer intelligence and business decision making ability.
We work with your data to find those golden nuggets and help define the customer strategy, help you understand burgeoning markets and how to focus your resources for the best value for money.