For years I have described myself as a data marketer. I firmly believe that with the amount of data and techniques that are available, if you aren't using data to drive your activity and you are getting great results then you are lucky. In the world of marketing there are lots of people that are familiar with the buzz words around data, big data, predictive analytics… but what I saw was a lot of people using words but not necessarily understanding what they meant, or what you did with them. In my time on the client side I saw or spoke to hundreds of agencies and marketers that talked a good game, but I couldn't see what they actually brought to my team or existing group of partner agencies.
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We have a clear focus on using a data driven approach to add value to your customer experience, improving your marketing and your ROI.
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