High ROI, but at what cost?

Last month I had a break from blogging, I was off supporting Prostate Cancer UK. Take a look at keylinerally.co.uk to see what I was up to. Back to business as usual now: Email marketing can be a huge playground for the modern marketing teams. It is the easiest & cheapest method of making use of the vast swathes of data at the modern marketers disposal. Think of all those segmentations you can use, at 0.3p per email sent, so much opportunity for the budget to be played with and theories tested. You can be more responsive, Taking the opportunity to put something out about the freak weather or a parody of the latest Youtube cat video hit. Low cost means high ROI figures are common. You can bro

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Silver Jet Insight is a Marketing Agency with a difference.


We have a clear focus on using a data driven approach to add value to your customer experience, improving your marketing and your ROI. 


Our experience in marketing analysis and data marketing shines through in our specialisms, CRM, Customer lifecycle, segmentation, customer loyalty, personalisation and direct marketing.

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