Why Single Customer View (SCV)?
At Silver Jet we deal with a lot of data, which means we have quite a few views on the best ways to understand and manage that data. The key has to be accuracy. Data accuracy is the difference between missing opportunities and wasting money or successfully cultivating opportunities and growing your business and revenue. Most businesses have duplication within their databases, maybe unknown, maybe for deliberate reasons or maybe it’s simply how their business works (e.g. custo