Why Single Customer View (SCV)?

At Silver Jet we deal with a lot of data, which means we have quite a few views on the best ways to understand and manage that data. The key has to be accuracy. Data accuracy is the difference between missing opportunities and wasting money or successfully cultivating opportunities and growing your business and revenue. Most businesses have duplication within their databases, maybe unknown, maybe for deliberate reasons or maybe it’s simply how their business works (e.g. customers may have multiple accounts for divisions, maybe a loyalty account and a credit account or may maybe multiple systems that overlap). Assuming you think there may some duplication in your overall data or maybe you wan

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Silver Jet Insight is a Marketing Agency with a difference.


We have a clear focus on using a data driven approach to add value to your customer experience, improving your marketing and your ROI. 


Our experience in marketing analysis and data marketing shines through in our specialisms, CRM, Customer lifecycle, segmentation, customer loyalty, personalisation and direct marketing.

Silver Jet Insight Ltd is a company registered in England and Wales.

Registered number: 9807219.

VAT number: 224 7658 92


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© 2019 Silver Jet Insight Ltd

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