Just because you can doesn't mean you should
As we hurtle through the festive period the amount of emails and Direct Mail you receive will no doubt be sky rocketing. Although it may feel like a reduction since Black Friday passed! With customer communication hitting a high we wanted to talk a bit about personalisation. Specifically, what constitutes successful personalisation and where companies can go just that little bit overboard. A step too far Personalisation can be a fine line between engaging and intrusive. Here