As we hurtle through the festive period the amount of emails and Direct Mail you receive will no doubt be sky rocketing. Although it may feel like a reduction since Black Friday passed! With customer communication hitting a high we wanted to talk a bit about personalisation. Specifically, what constitutes successful personalisation and where companies can go just that little bit overboard. A step too far Personalisation can be a fine line between engaging and intrusive. Here are two examples from our office that sparked a conversation about how personalisation can go too far. Recently one of our colleagues went on to a popular DIY merchant website and searched for ‘Boss White’, within 10 min
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Silver Jet Insight is a Marketing Agency with a difference.
We have a clear focus on using a data driven approach to add value to your customer experience, improving your marketing and your ROI.
Our experience in marketing analysis and data marketing shines through in our specialisms, CRM, Customer lifecycle, segmentation, customer loyalty, personalisation and direct marketing.