As a former frustrated marketeer working as an analyst, using data in marketing isn’t what you’d call second nature for me. Cut me and I bleed data and insight (please don’t put that to the test), to me it’s the nucleus of any aspect of marketing. I often speak to people who seem to think that using data as part of marketing begins and ends with lists of people to contact. The more enlightened also carry out post campaign analysis. It is much more than that and people regular