What We Do
Direct Communications
Engage with your customer with 1 to 1 communications
Where advertising is general (though it can be targeted somewhat), Direct Communications are straight from you to your intended recipient. It is a technique that means you put your message right in front of the person you want to speak to, in their email inbox, on their doorstep, even when they log into their account on your website.
Think of newspaper advertising. Your message in a print ad will be seen by a mass of people. You advert has to recognise the fact that it will be seen by all sorts of people.
When you use direct marketing, you are communicating with someone in their bubble, where you can be laser focused with your message.
Direct marketing is traditionally understood as direct mail, putting envelopes and self mailers through letterboxes. These days there are many more channels, email, SMS, account management messaging, etc. If you are engaging in a 1 to 1 communication, it is direct marketing.
With modern technology, you can personalise the content in your communications. Targeting helps you to focus on the right people, personalisation helps you to communicate in ways that really engage your recipients, which in turn improves results.
Speak to your customers as though you are face to face
Engage them with messages that mean something specifically to them
Costs can vary. For example, the unit costs of email campaigns are significantly cheaper than postal campaigns. That doesn't mean they will be as effective though, as mail has a much higher engagement rate and stays with the recipient for days, meaning the dwell time on your brand and message is significantly higher than the easily deleted email.
Different techniques have different advantages and disadvantages, but what all direct communications methods have in common is their ability to deliver your message directly into your recipient's world.