GDPR

Silver Jet Insight was asked to speak to local businesses by the Northamptonshire Chamber of Commerce, on the subject of GDPR and how it would affect businesses.

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Data protection is right at the heart of data use and is it is essential for us here at Silver Jet to understand the legislation in order to make the best of the opportunities that can be found within your data. All areas of data marketing are affected, CRM, Customer lifecycle, segmentations, they all use data to enable their existence, so we have to be on top of the legislation.​

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The seminar was recorded and you can view the video below