Who are your competitors? Any sales person, marketer, store manager worth their salt knows who they are competing against. You could sit and think of 10, 12 easily. Other companies that sell the same as you, going after the same customer base, trying to secure the same sale that you are, trying to get the repeat spend and loyalty that you are. That is the traditional view of competitors, an essential one that you need to have. When it comes to communicating with your customer