Adding value through lifecycle programmesOne of the things that I enjoy the most is the design and continuous development of lifecycle programmes. It is an area of marketing...
High ROI, but at what cost?Last month I had a break from blogging, I was off supporting Prostate Cancer UK. Take a look at keylinerally.co.uk to see what I was up...
Who else is talking to your customersWho are your competitors? Any sales person, marketer, store manager worth their salt knows who they are competing against. You could sit...