We have built up years of experience working in data marketing, take a look at what we have done before and how it has benefited the businesses and their customers.
Understanding your market
A rapidly growing national mobile smartphone and tablet repair service, WeFix were looking to gain a better understanding of their customer base. Specifically, identifying their typical customers and how to include them in marketing campaigns. They also required guidance on potential geographical locations for expansion and growth.
Our Financial Services client has been running campaigns using bought data with the objective of generating engagement ahead of a switch to lead generation. They were struggling with the inbox and website engagement, not achieving the open, click, page views and repeat visits that they had been looking for.
Lots of businesses changed through the pandemic and found themselves looking somewhat different after the lockdowns, with elements of their business having changed and facing new challenges. Our client had a view of ‘their customer’ and how they engaged with the brand, which was based more in historic feedback and the brand positioning than in deep insight to their customer base.